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Sunday, December 9th, 2007 by JFC AdminThe new National Express East Coast franchise has started today. Although I do have my doubts as to whether the franchise will be a success (as I believe they’ve overbid for the franchise like GNER did in 2005) and I’ll miss the GNER branding, I do wish them well for the future and hope that they prove me wrong with regards to their bid. They have ideas for the future, some are totally new ideas and others are based on GNER’s original 2005 bid, if they can deliver and remain profitable then travelling the East Coast route will still remain a pleasure.