First NXEC now NXEA but no consistency
by JFC AdminI’ve written a lot about NXEC recently but I’ve not yet came to a verdict on whether they’ll live up to GNER’s standards. Today marks the launch of National Express East Anglia which is just a rebranding of the franchise formerly known as ‘one‘. In this case it’s no change of ownership, just a simple rebranding. As a name anything is an improvement over ‘one’ but I don’t know why they didn’t just use their official name London Eastern Railway.
The biggest surprise for me was that they still use thetrainline as the booking engine on the NXEA site despite NXEC using an improved booking engine that was developed by GNER and Atos Origin. It would make sense that if they’re standardising on a brand they’d standardise on the booking engine.
The website also looks different to the other National Express websites. In January nationalexpress.com portal and coach site was redesigned to look like the NXEC website, the layout of the East Anglia site is different.
National Express has the motto: Making Travel Simpler, it seemed like they were slowly starting to reach their goals but first impressions with the NXEA launch suggest otherwise.