I live right near Sainsburies so I applied for this card as soon as it came out. It's much better than the old nectar barclayscard as this one gives more points.

The only problem is a lot of small shops still don't accept american express yet so it's worth carrying about a visa card just in case. However, most places, including rivals to sainsburies such as tescos and asda will happily accept the card, it's a great way to earn points and I'm going to use it to pay for my holiday.